The first hotel advertising campaign that doesn't feature ANY hotel in it. 

Meliá Rewards wanted to... well, literally reward not just its clients but the homes they've been living, working, mistreating, disregarding and basically abusing during this whole Covid quarantine. We think the moment has come to give our homes a holiday and let them get some rest without our presence. That's why we gave away a 7-nights stay in any Meliá Hotel to people participating in our contest by sharing a picture of their worn-down homes with the hashtag #myhomeneedsaholiday.

And, of course, we gave voice to our homes by letting them dish on their owners and wish them a wonderful holiday.